Our Story: Creating the EZ-Out Bra
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At the end of a long day, all JJ wanted to do was get out of her bra and relax, but it was so much effort! As all women know, she would have to undress just to do it. At times, she would just unhook the bra under her shirt, only to have it creep up her chest in an apparent attempt to strangle her.
One night, after watching JJ's ongoing bra frustrations, Mark said "Why don't we just make a bra with 3 key detachment points, so you don't have to remove your shirt anymore?" Genius!
They new it had to be:
- easy to remove
- strong enough to endure active lifestyles
- and comfortable enough to wear for long hours
They researched several clasps, closures, snaps, and designs, along with different bra styles, when JJ said, "Let's use magnets and make it a super comfy T-Shirt bra!" And with that, they sat on the couch and hand-sewed the first prototype. JJ put the bra on, and as the video here shows, success—and relief! It immediately became the only bra she would wear.
Today, the EZ-Out Bra is available to women of different shapes, sizes, and physical abilities. We hope you love it!